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Best Holiday Shopping Is In Baraboo

The diverse combination of locally owned gift shops and galleries in the historic downtown square in Baraboo, Wis., offers an ideal holiday shopping opportunity. By mid November the merchants decorate their restored Victorian storefronts for the Christmas season and then fill the square with festivities for five weeks of the most pleasurable holiday shopping.

Find unique gifts from children’s toys and games, kitchen and home appointments, books, antiques, artwork, yarn and knitting supplies, custom leather accessories, gourmet coffees and teas, beer- and wine-making supplies, and more. Shop Baraboo for memorable gifts while you avoid the crowded malls and have fun, too.

Join us in four weeks, Nov. 21 to Nov. 24, 2013, for the holiday shopping season kickoff.

Nov. 23:  Downtown Baraboo’s Christmas Open House

  • Beautifully decorated shops offering warm drinks and treats, and promotions.
  • Free, horse-drawn wagon rides under a warm blanket around the square to help you select your next stop. Saturdays, Nov. 23 through Dec. 21, 11:00 a.m.–2:00 p.m.
  • Strolling carolers serenade shoppers throughout the downtown.

Learn more at

Featured events:

Nov. 21:  Wollersheim Winery’s Ruby Nouveau Release Day, Prairie du Sac, 11:00 a.m. Join winemaker Philippe as he taps the Ruby Nouveau 2013 barrel and for a toast with Wisconsin cheese and wine. Ruby Nouveau is Wisconsin’s version of a Beaujolais Nouveau, traditionally released the third Thursday in November. Wollersheim uses its estate-grown Foch grapes and Winemaker Philippe follows the traditional methods of whole berry fermentation. More details at

Nov. 22:  Sauk Prairie Holiday Light Parade, Tree Lighting & Fireworks Extravaganza, Marion Park, Sauk City, 6:00 p.m.–9:00 p.m. The magical evening begins at the Sauk Prairie Middle School where the parade commences along Sycamore Street, Grand Avenue, First Street and concludes at Marion Park where the tree lighting event begins at 7:30 p.m. The park will be transformed into a winter wonderland of lights, local youth talent and fireworks. Refreshments for sale.

Nov. 23:  Holiday Craft Bazaar, Legacy Building & Design, 707 Water Street, Sauk City, 9:00 a.m.–4:00 p.m.

Nov. 23:  Wollersheim Winery’s Ruby Nouveau Tasting, Prairie du Sac, 11:00 a.m.–4:00 p.m.  Taste the first release of the new vintage Wollersheim Ruby Nouveau 2013 wine and other Wollersheim wines paired with Wisconsin artesian cheeses. Ruby Nouveau is an estate-grown, dry red with enticing, fruity flavors and a zesty finish made to be enjoyed young. It complements holiday foods perfectly. Visit with a cheese expert, enjoy live music and a glass of wine. The restored historic hillside cave is now open, 11:00 a.m.–4:00 p.m., weather permitting.

Nov. 23:  14th Annual Downtown Baraboo Christmas Light Parade, 6:00 p.m. Glittering lighted floats, live entertainment, equestrian units, marching bands and novelty units. Hot beverages and snacks. Afterward gather at the historic Al. Ringling Theatre where Santa will light the official downtown Baraboo Christmas tree. Then enjoy a magic show by Circus World Museum’s illusionist Tristan Crist. More at

Reserve a guest room now. Call 608-355-9899 or click on the Check Availability box at the top of this page.


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